Thursday, September 20, 2012

Love and hate relationship - my Netflix

Netflix - love you, love you not....

As I look back through my childhood in India, from watching a half hour children's program per week on a community television to today when I watch television series and movies on demand not just on my TV but on my mobile phone and above all, not just  on my couch but also at a coffee shop or even when waiting in line at  a grocery shop, all I can say - "thank god for technology". 

A key player in this world for me is Netflix. No more DVDs, no more DVRs - just on demand streaming. But at the same time, I wish Netflix paid more attention to some of the missing features in their app.

To start with - the taxonomy. Movie tagging gives me a good reason to laugh sometimes. At one time, a Bollywood musical was tagged under "children". If there is a way for users to provide feedback on the tagging, it might save many hours for Netflix as well as make my searching experience better.

With the advent of tablets, I have my older son use the iPad to watch his things when my younger one is sleeping. but at the risk of him seeing the list of what me and my husband watch. The other day, he noticed "desperate Housewives" under 'Recently watched' and insisted in knowing what it was all about ! Wish there were parental controls of some sort. May be a way for me to lock the main screen with a passcode and have the Kids home be the default Home. 

The other day, I read an article about how people consume content across multiple screens.
http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

I fall into the bucket of sequential consuming, especially with Netflix. As a mother of 2 boys, I can never find time to watch even a half hour episode at one stretch. When I jump from my phone to the iPad, the video never starts where I left off or a different episode starts when I press "Resume". 

One other interface that frustrates me is the "Manage devices". There is no way to see the list of devices  linked to my Netflix account and disconnect selectively. It is all or none. What were you thinking when designing this interface!

If there is a way to set up alert to send me a list of new additions once a week based on my selection such as genre/year etc., would save me tons of time in searching new movies as they get added.

But yet, Netflix ranks among the top app on any device for the whole family. Hope to see Netflix evolve over time and make the user experience much better. 


No comments:

Post a Comment